For anyone who doesn't know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.

The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled 'Old Pond') goes like this:
old pond . . .
a frog leaps in
water's sound
Not terrible. But imagine if he'd been writing haikus about a subject as exciting as advertising?

My old friend McDermott (a suit) once wrote one called 'The Account Executive':

Remember to smile.
Give 'em the ol' shuck and jive.
You have people skills.

My effort:
I got a new brief;
It said: "Wanted. Big idea."
Thank God for YouTube.
(It's always nicer to be self-deprecating than to slag other people off, I feel).

And yes, I do acknowledge that mine is pretty shit.

So let's hear yours. 

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