While the Grand Prix and Golds get most of the attention, I like to pick through the Silver and Bronze pile, to find the hidden gems.
These are the ads that won't change the world, and didn't get huge coverage (if any) in the trade press, but are nevertheless excellent. In my opinion, obvs.
In amongst the usual big-budget promotions for batteries and Sharpies, there was actually some rather nice print work.
Sweet. Simple. Silver in Outdoor and Press.
Simple and funny. All you want in a beer ad. Bronze in Outdoor. (Click to embiggen).
Why don't more people make ads using the company's logo? The result is inevitably both strong and well-branded... Bronze in Outdoor. (In case you can't read the line, it says "Bi-Xenon Headlamps").
Maybe I'm biased, as this work is from our sister agency A&E DDB London. Or maybe I'm biased because I'm a cat fan. (If you're one too, you'll want to check out the awesome making-of video). But I absolutely love this campaign for Mars Temptations, which won Silver in Outdoor and Press.
S7 Airlines must be from Russia, although they hired W+K to make their ad. Wise choice, because it's brilliant. Starts out like a cliché, then twists hard, so stick with it.
Melanoma Likes Me. Wow, just wow. Best use of Instagram so far? Almost certainly. So simple, and yet so sinister, really. Silver in Promo & Activations, Bronze in Creative Data. (Is that a category now? I guess it is).
Taco Bell Blackout. Ballsy, counterintuitive thinking... that sounds like it really paid off. Bronze in Cyber.
Honourable mentions to the Dead Island trailer (Bronze in Film), Saving Aslan (also Bronze in Film) and Nazis Against Nazis (Bronze in Cyber).
Something caught your eye in the silver and bronze pile? Share it in the comments. Or just general opinions about this year's work. Why not.