There's a perception that advertising Creatives would really rather be doing something else.
That we are people who failed at writing novels or screenplays, or didn't have the stomach to pursue the uncertainties of life as an artist.
That a career in advertising is a creative compromise.
It's certainly true that, back in the day, every Creative was writing a novel. Then it was screenplays. Now I hear of quite a few Creatives developing apps or games.
But I get the sense it's happening less.
Even though advertising's glamour rating has been on the slide since about 1987, I get the impression we're all more dedicated to it.
Am I right?
Or are you still hankering for something else? If so, what? Let us know, in the poll below.
P.S. I have what I think is good news. My own alternative occupation was always 'Writer'. But when I did actually have six months off and wrote a book, I didn't really enjoy the experience.
I was sitting at home (well, mostly lying in bed) writing all day. And it was just a bit, well... lonely. Sure, you can go out to a cafe, but you're still not interacting with people.
If you're someone that loves the stimulation of agency life, as I do, you may find that 'living the dream' is actually shit, as I did.
The fact is, many creative professions are solitary. Artists, writers, composers, actors (when not working), directors (when not working), and musicians (when not working) are all just sitting at home on their own.
If you're the sort of person that craves solitude, then it's fine. But most people who work in ad agencies are not that sort of person.
So would you really rather be doing your dream job, or are you happy doing what you're doing?