One of the highlights of attending Cannes is that everyone gets a goodie bag, just like at the Oscars.

At the Cannes film festival last month, attendees were provided with a swag bag containing handcrafted jewelry, spa and bath products, fine art photography and more, in a package valued at $1,180.

So it was with some excitement that I opened the Cannes advertising festival gift bag.

And I wasn't to be disappointed.

Every delegate receives this exclusive plastic fan, kindly sponsored by Korean Air.

No more sweltering at the beach. Simply move the fan in a back-and-forth motion for an immediate cooling effect.

Also, this ball.

Crafted from hand-selected polyurethane and designed to fit perfectly in the hand, it's not just an advertisement for kiip's Mobile Forum (Tuesday, 9.30am - unfortunately I wasn't able to be there) but also a versatile entertainment system, which can switch seamlessly between either throwing or bouncing mode.

Those who claim the 2,500 Euro cost of attending Cannes is excessive, may not be aware that as part of the package, each attendee receives a specially-designed T-shirt. The T-shirt is available in a variety of sizes - I went for Medium.

And finally, at the Cannes festival of creativity, no delegate need go hungry. So long as he or she likes marzipan. There was also a weird chocolate pie thing, not shown because I ate half of it in a weak moment.