In a survey released last week of 'most trusted professions', Advertising People finished in 29th place. Out of 30. The only people trusted less than us were Car Salesmen.



Clearly this ranking is unfair.

Let's look at who finished above us:

In 25th place - MP's. Despite their inability to tell the truth, or keep their peckers in their trousers.

In 24th place, Journalists. Hello? Ever heard of phone hacking?

In 23rd place, Stockbrokers. Because, like, everyone in finance is so honest. They'd never be involved in insider trading, or sell mortgage-backed securities that they know to be worthless.

In 15th place, Lawyers. Twisting the facts is part of their job description, FFS! 

In 12th place, Ministers of Religion. There is no God. Half of them know that, but they carry on anyway. Maybe they just like having easy access to children...

In 11th place, Accountants. Primary role: helping people avoid tax.

In 8th place, Police. Okay, so most of them are honest, but thousands of policemen around the world are kicked out of their profession every year for corruption. Have you seen Bad Lieutenant?

The top places - filled by Nurses, Pharmacists, Doctors and School Teachers - are fairly unimpeachable.

But still, I can't help but feel we've been placed unfairly low.The rules around what an ad can say are very strict. And the vast majority of people I've met in my profession have extremely high ethical standards.

So for a while, I felt miffed. Then, the universe provided an answer. Or at least, Twitter did:


I've never worked in the beauty category. Or on cleaning products (one swipe of a cloth, and the dirt is gone.)

I've worked on cars, booze, mobile phones, newspapers, video games... and yes, we exaggerate - but openly, humorously - and we put across the product in the best possible light... but we never lie.

Is it possible that certain categories are giving the whole of advertising a bad name? Or is there really something wrong with our industry?

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