Does anyone know a CEO who's been fired by an ECD?

There seems to be a rule that the top suit can fire the top creative, but not the other way around.

The situation reminds me of passages from a fantastic book called Guns, Germs, and Steel.

(If you haven't read this book, you need to go out and buy it immediately, if not sooner.)

Among the many brilliant questions that the author Jared Diamond poses, is this one: How come it was the English who sailed to Australia, took over the country, and wiped out most of the Aboriginal inhabitants... why didn't an Aboriginal navy sail up the Thames, and take over England?

Or to put it another way, how come Hernan Cortes arrived in what today we call Mexico, in 1519, and overthrew the Aztec civilisation? How come the Aztecs didn't rock up in Madrid, and overthrow the Spanish civilisation?

The answers, according to Jared Diamond, are that the English (in the conquest of Australia) and the Spanish (in the conquest of Mexico) had the advantages of guns, germs, and steel. Why they had those items and the indigenous inhabitants didn't, is down to geography, according to Jared Diamond.

If you want the full explanation, you can read the book.

But at least he has an explanation.

If anyone knows why it is that suits get to fire creatives, and not the other way around... please tell me.