Being a cynical hard-bitten atheist pedant, I don't like happiness, optimism, twinkly Santas, or people coming together to teach the world to sing.
However, I do like weird scruffy magicians who have suitcases that unfold into organs played by monsters. And this ad has that in spades.
I happen to know that the creative team are French - congrats on a fine ad, D&T - and is it just me, or is there something a bit French about this ad? A bit Daft Punk, perhaps?
So here's my All-Time Top 3 Coke Ads:
1= This One
1= The Grand Theft Auto one
3 Polar Bears