So it seems not many people liked my last presentation.

Well, I'm about to do another. This time it's to the nation's rising stars of Planning, at IPA 4.

One of the themes I've been asked to touch on is "what do Creatives want from Planners?"

My initial thought was something I got from Richard Huntington, that every Creative should be wanting the Planner to "start me somewhere interesting."

What else?

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