I feel terribly disloyal saying this, because the director of the Samsung viral is a good friend of mine (Hi James, sorry, really sorry, he is a brilliant director, everyone, he did Nike 'Torres' for example, check out his reel at Outsider.TV) but I think I prefer the Honda one.
I like the vibe of it, it feels more real, and doesn't feel like it's trying to explain everything to you.
My correspondent MM's view was: "Love the idea of sheep covered in LED lights, but the post looks like it’s been done on a ZX Spectrum."
Anyway. What do I know. The sheep have 3.5 million views already.