Sorry this isn't another post slagging off the latest viral, but I do think it's important.

Bob Hoffman (The Ad Contrarian) has written the best refutation I've ever seen of the "TV is dead" argument.

His jumping-off point was a story in The New York Times last week about a massive new piece of research conducted in America, which showed that “Even though people have the opportunity to watch video on their computers and cellphones, TV accounted for 99 percent of all video consumed in 2008."

If you're far too extremely busy to read Bob's full piece, here is the four-word summary:

TV still kicks ass