Every year, top headhunters The Talent Business produce the authoritative guide to what everyone in the industry is earning, which they provide to Agency management. However, I twisted the arm of one of the lovely people over there and got them to send me a copy.

Are you on the right amount?


Looks like salaries in Above-The-Line have hardly moved since last year. Though they could well be lower next year, what with the economy going the way it is...

Now here’s the table for pure Digital Agencies.


Holy Dropdown, Batman!

This is what caught my eye in the report - the hoooooooj gap between salaries for ATL and Digital.

Why do Digital Agencies pay their Creatives less? Is it justifiable?

And an interesting implication: a lot of Creatives in above-the-line Agencies right now are thinking that, for the future, it’s essential they get Digital experience - and are considering making the move across.

But is it a case of ‘gain some skills, drop some salary’?

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