I love this, but then I'm a sucker for all that post-modern shit. It's the perfect mode of humour for the smart-arse (because it's self-consciously 'clever') and the English (because it's indirect/ distancing).

However, it's well-recognised that the emergence of irony in a form indicates that it's no longer at the peak of its cool. Must we therefore infer that virals are no longer cool?

Thanks to GC for sending it.