Ambient used to be all the rage.

At one time, it was the world's sexiest medium... before the rise of Digital.

But is it still relevant today?

Mastercard's Valentine-themed Ambient piece, which I featured a couple of days ago, got a mixed reaction from readers.

Perhaps the medium's high point may turn out to have been Mother's wonderful Britart campaign - from 2002.

Last year, only 8 entries were accepted into the Ambient category by D&AD. And of those, only 2 were from the UK.

Can we still do Ambient? Do people care any more? Is it still something worth having in your student book?

I think so. I love Ambient. It's an opportunity to demonstrate pure creativity, unfettered by media restrictions.

So I'm making next week Ambient Week. Every day I am going to showcase the best of Ambient advertising. Feel free to suggest candidates.

And if you're a student and you have a cool Ambient ad in your book, I want you to send it to me, at simon dot veksner at bbh dot co dot uk, and I'll put those up too. (If you're looking for a job, it may showcase your work. Yes, some ECD's read this blog. Why they don't have better things to do, I don't know).

If you want to submit something and be anonymous, that's fine too. And if you're not a student but you just have a cool Ambient ad in your book that never got made, that would be great. Send it. I just think it would be fun for us to spend a whole week looking at Ambient.

For inspiration (or possibly criticism) here's a reminder of last year's Cannes Outdoor Grand Prix winner - HBO's Voyeur Project.

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