That's the title of an interesting new blog by a DM copywriter.

This chap (who so far, remains anonymous) "just got rid of my old, slightly broken art director" and has a new partner who is "competent, but rather demanding." As a result, he is beginning to miss his old art director. "The old one said embarrassing things, which at the time I felt reflected badly on me. But now I wonder if he made me look good?"

He also opines quite eloquently on the relationship between below- and above-the-line.

"It’s definitely true that we letter writers have an inferiority complex the size of Soho towards ATL-ers," he writes, before going on to point out that ATL-ers feel inferior to novelists, screenwriters etc.

Then he consoles himself with the thought that "presumably, there’s some group of professionals who feel inferior to us. Prison guards, perhaps. Or McDonald’s employees (the ones who do the rubbish and the toilets – maybe not the ones at the tills with five stars on their badge)."

Finally he concludes that "the reality is, there’s not that much difference. If you were magically transported into our department, then the creative department of WCRS downstairs, I’m not sure you’d be able to tell which one's which."

Good blog, this. I'll be keeping an eye on it.

Do you agree with the writer? If you work in DM, do you feel inferior to ATL, despite that fact that the creative departments (and salaries) are really not that different?

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