Nice post from freelance team Ben & James about a flight on Icelandair.

"When I first stepped onto the plane and noticed that my headrest had been branded with a little message, I was quite charmed," says Ben (or perhaps James).

But by the time he gets his meal... and finds that even his napkin has been branded, he's had enough. And lays into them.

It seems like airlines are particularly overcommunicative. I recall coffee cups on Virgin telling me: "Watch out, I may be hot!" and sugar sachets announcing: "I'm sweet."

Shut up already.