And it's brilliant. (Full disclosure: Mark Denton has invited me to be on next year's jury. And if anyone thinks I'm being too fulsome in my praise, feel free to assume he is also my secret gay lover).

The annual is lovingly crafted in the style of the Beano - its official title is 'The Bumper Book Of British Advertising'.

Why only British advertising?

In his President's Statement, Mark Denton succinctly explains the issue he has with the D&AD annual:

Anyway, there's tons of good work in the annual, and some lovely tributes to 'Hall of Heroes' inductee David Abbott. Peter Souter reveals that Abbott is a "car slut", "always said Ron Brown was the genius", and had "hair that never grew longer or moved in the wind."

I also like this cartoon.