No top international club DJ - not one with any credibility anyway - does requests. So it looks like I will never make it as a top international DJ, since all it took was a couple of people asking me to feature the new T-Mobile ad, and here it is.

In a way, what I think about it doesn't matter. In just four days, it has nearly 900,000 views on YouTube. It also has nearly 2,500 ratings - averaging the full five stars.

So it clearly works - people like it, and they're sharing it.

For the record, although I love to see agencies trying something different, I don't like this ad... purely because those improv everywhere / flashmob things give me the willies. It's just a personal thing. I also don't like horses or broccoli.