I'm talking about the new VW Golf commercial.

I heard the idea over 18 months ago, from mates who work at DDB, where everyone was convinced it could be great. So does it live up to expectations? No. It exceeds them, quite considerably.

From a rock-solid line and strategy, they've created a truly top-notch film. It's got tension, energy, excitement, and even moments of humour. Plus the music, which if I'm not mistaken is a 2 Many DJ's job, is just ace.

Well done to creative team Sam Oliver and Shish Patel, CD Jeremy Craigen, and director Ivan Zacharias. I hate you all.

47 Comments