The John Lewis Christmas ad continues the fine work Lowe London has been doing on this brand.

Clarity, purity, emotion... built on a first-class present-shopping insight.

Top work.

It's also notable for apparently being the first UK advertiser to use a Beatles track.

Secondly, the new Toshiba ad.

A cynic might say there's no idea. There isn't one.

But I think this will still work. The technique is so gobsmackingly amazing that even though I didn't really glean anything from the VO, the association of the word 'Toshiba' with this piece of film has shifted my perception of the brand.

And the fact that it was by Grey makes me feel a bit strange. I might have to go for a lie down.

P.S. There's still time to vanquish God. Click here.