Director: Jeff Labbe; Copywriter: Scamp; Art Director: Scowling A.D.; Creative Director: Nick Gill

This piece of film we made for children's charity Barnardo's was released this morning; it's had coverage on BBC Breakfast TV, the Today programme on Radio 4, and others, which I'm delighted about.

I've always been interested in language and use of language, so it was gratifying to get an idea out which is on that theme.

Here's the link to the BBC's online coverage, plus they've opened up a forum on the subject, which has attracted over 900 comments (as at 11.30am). Obviously not everyone will agree with what we're saying, but it's great to see a proper debate about society's changing attitude towards children.