There's something weirdly compelling about this.

Carnival Cruise Lines dropped a giant beach ball in Dallas to break a record for the world's largest beach ball, and made an ad out of it.

I don't know what it is about giant objects... but they're just great, aren't they?

Oh, and why is it that in advertising you need to have either one big thing (PlayStation giant ball idents, British Airways 'Manhattan') or many small things (Sony Balls, Big Yellow 'Tide')?

Thanks to DW for the tip