Have you heard the rumour that Dave Trott got his first job in advertising with a book of ads he didn't write?

The story was that he used American ads he knew UK creative directors wouldn't be aware of, and re-presented them as if they were his own.

Amazingly, Dave has now confessed on his blog that this story is true.

So the man who wrote the pamphlet on How To Get A Job In Advertising, the pamphlet that was recently re-printed by Campaign, the pamphlet that hundreds of creatives have used as a guide to writing good ads, didn't do it that way. He did it a different way. He stole someone else's ads.

Now, we're Creatives, and we're supposed to be 'creative' and break the rules. But this isn't cool.

I'm not going to write a post that explains why you shouldn't lie and you shouldn't steal. What next? Why you shouldn't rape a receptionist?

All I'll say is that even if you're completely lacking in moral principles - the Patrick Bateman of advertising - it would still make sense to follow common-sense morality.

Why? Because when people find out you've lied or cheated, they get pissed as hell.

I've seen a senior team, hired on approx £75K, get fired for pretending the work in their book was joint work, when it was mostly done with other partners.

I know of Creatives who have been asked to leave agencies because of petty pilfering.

If you're utterly brilliant (e.g. Dave Trott) you can probably get away with this kind of thing. But 99% can't.

So my advice is to be a person of integrity.

And if you're not, act like one.

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