Last week's poll says only 5% of you specialise in Direct. The figure for pure Digital was about what I expected, at 26%, and maybe pure Above-The-Line was a bit less than I expected. A fairly high percentage of you in today's mixed-up world work in a wide mix of media. And why not.



Today's poll (vote now, in the right hand column of this blog) asks 'What would you do if you weren't working in advertising?' I've tried to include a broad spread, though obviously there wasn't room to put in every possible career like 'working at Foot Locker' and 'filling the Smarties tubes with Smarties'. If you have a view on what you could or should be doing, or think I've missed out a glaringly obvious option, let me know in the comments.

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