There are loads of books out there with advice on how to have ideas.

It's normally some old shit like "look out the window and write an ad about the first thing you see." Why there aren't more ads about pigeons, I don't know.

There's also a section on what to do when you're stuck, which will be things like "go for a walk" or "have a bath."

I have no bath in my office. And you can't go for a walk in Soho. It's like Frogger out there.

So I thought it might be interesting to make a list of the Top 10 things I actually do - not things one should do - but what I genuinely do, when I'm stuck.

Here they are.

1. Carry on and hope (N.B. this never works)
2. Coffee
3. Look at brief again
4. Go to toilet
5. Look through bottom drawer
6. YouTube (sorry...)
7. Use different pen
8. Try using different pad (switch from lined to plain or vice versa)
9. Call planner
10. Tell Scowling A.D. I can't think of anything

What do you do?

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