Creative Director: Axel Chaldecott
Team: Michael Ashley & Dinesh Kapoor
Director: Vince Squibb

I've already stated my admiration for the HSBC campaign.

This ad takes it on another step. The angle of 'different people around the world behave differently' gave rise to classics like Chris Palmer's 'Biker' commercial, but now they've shown they can talk about different people having different opinions, and it doesn't even need the global angle.

There's a lot of humanity in this well-directed ad. And I just love the bear shot...

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