This is big news. It's even attracted comments on Brand Republic.

My favourite Stella ad? Many to choose from. But it's probably Pilot.

I'm just a guy, and I love a good war film. And this is virtually a whole war film, condensed into 90 seconds (or whatever time-length you watch it in).

Awesome direction by Ivan Zacharias; every single shot moves the story forward.

A great baddie - he brings the plane down himself, with a rifle.

And the end gag, when the German soldier drinks the Stella and says 'Allez' in a French accent... now that's clever. Way too clever for your average Stella drinker, probably. Which maybe brings us back to the beginning of the story.