Carl Moggridge is a Brighton-born Strategist now working in Sydney, and whose blog has some fun and quirky stuff on it.

I particularly liked this post entitled "The World's Local Bank My Arse," in which he gives a textbook example of customer experience undermining a brand proposition:

There is me thinking that I could quite easily open a bank account with HSBC in Australia seeing as I have been a customer with them for 12 years in the UK. No they tell me it isn’t that easy because we are on ‘different systems’

Talking of abroad, I'm off to the States for a week; I hope to post an interesting U.S. ad or bit of typography each day, from my phone.

But don't think you can start with the bad language just because I'm away. BBH hat-trick hero and Scamp assistant Al Merry will be looking after comments.

Byeeeeee x

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