I've written previously on How To Get A Pay Rise, which was about what you have to do to earn one. Today's advice is about how you actually negotiate it.

Most of this I've culled from the 2008 Global Planning Survey, in which they did a clever thing - they asked bosses for tips on what works.

Here are the best 10:

1. Consider the total package. Think about where the job is going. The holiday allowance. The other benefits.

2. Get everything in writing.

3. Don't come off as entitled and push too hard for big salaries when you are junior.

4. For your first job, take what you can get.

5. Sadly, you have to jump around to make more money.

6. Women need to be stronger and firmer, and ask for what they want even if it feels uncomfortable.

7. Never tell your current salary. You deserve what your skills and talent pull in that market, not what looks better next to your old salary.

8. Negotiate hard. There are big disparities between people at the same level, simply because some played hardball when they got hired and some did not.

9. Don't keep going back and forth. The boss's second offer is his best offer. After that he just gets pissed off.

10. Never put out the first number.

Let me know if this sounds right, from negotiations you've been involved with.

Previous Tips:

How To Use Social Media; How To Get The Best Out Of Directors; Don't Write Ads, Write Strategies; How To Choose Where To Work; Working Outside London; What Would John Webster Do?; What Would Paul & Nigel Do?; The Hidden Flaw; How To Write Copy; Be Funny All The Way Through; How To Do Virals; How To Get A Pay Rise; Be Wary Of Punding; Challenge The Brief; Tell The Truth; Playing To Lose; How To Write Headlines; How To Do Direct; How To Do Radio; How To Do Press; How To Do TV; How To Do Digital; How To Do Posters; Look At Weird Shit; Presenting To The Client; Presenting To The Team; Presenting To The Creative Director; How To Deal With Rejection; Look Creative; Don't Be Afraid To Ask; Your Idea Has To Be 120%; Read Iain's Tips; Don't Behave; How To Discuss Ideas; Read Hugh's Tips; How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job; How To Turn A Placement Into A Job (Ed Morris view); How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7); How To Get A Job In Advertising Part II - How To Put A Book Together; How To Get A Job In Advertising Part I - FAQ; Make Friends With Traffic; Get Reference; Don't Stop Too Soon; Be Very; Breaking Up; Working Well With Your Partner; Finding The Right Partner; How To Approach Agencies; Never-Seen-Before Footage; Dicketts' Finger; Two Blokes In The Pub; Play Family Fortunes; Should You Take A Bad Job?; Don't Overpolish