Fallon created one of my favourite-ever print ads (see above).

And yet recently there's been a lot of discussion as to why their current print work (viewable on their website in the ‘design’ section) is not as good as their TV.

I reckon there are 3 possible explanations:

1) They don’t care about print.
2) They don’t know how to do good print.
3) They are operating a deliberate strategy of putting all the dirty stuff into the print ads – like massive packshots and product information – in order to keep the TV clean and award-winning.

Give us your view. (I’ve taken the liberty of moving comments about Fallon’s print made on a previous thread onto this one).

Also you can vote on those possible explanations, in the right hand column of this blog.

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