Maybe it's because I knew the skydivers in the live ad were doing it for real, whereas in this one I'm not sure if they are (it could be for real, it could have been done in post, I just don't know. Either way, it doesn't feel real, so it doesn't feel as exciting).

Maybe it's because of a similarity to Audi's recent 'Gymnasts' ad.

Or maybe it's because they just showed me the skydiving concept and now they are showing it to me again.

Whatever the reason, I'm not overwhelmed. Perhaps underwhelmed is too harsh. Midwhelmed might be more accurate.

The news that the plane used in the live ad crashed yesterday, killing two people, also puts a major downer on the whole project. Not W&K or Honda's fault, of course, but very sad nonetheless.

27 Comments