Today's Sport magazine carries the funniest interview/PR piece I have seen in a long time, with ex-boxer Chris Eubank.


Here's the most relevant bit (or click on page to read it for yourself).

We said we'd talk about the game you're promoting, so let's get the plug out the way. What can you tell us about Don King Presents Prizefighter?
"Nothing."

Nothing at all?
"No."

Have you not played it?
"No. I don't play games and I never have."

So you're just putting your name to it?
"Yes."

In return for some nice cash?
[Silence]

Are you still there, Chris?
"Yes."

Are you not going to answer that question?
"Did you say something?"

Yes, I asked if you're being paid to promote the game?
"What's your name?"

Brazen, crazy, but effective. I now most certainly know about the game's release, and I actually feel quite warmly towards it.

Later on in the mag, an advert for the same product. Would you even notice it?

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