I'm mystified. Totally mystified.

The result of this week's poll (which was reader-generated, thanks to Anonymous for the suggestion) shows that 47% of you would rather work on a brand that isn't known for good advertising.

Basically, you are displaying a completely irrational preference for an unknown quantity, compared to the excellent chance you would have of doing great work and winning awards that there is on a VW or a Sony.

Unbelievably, only 3 people voted for Cadbury's. (One of them was me). Let me just spell out the full extent of my disbelief here. Less than a month ago this brand's advertising won a black pencil at D&AD.


If you were a striker, you would want to receive the ball six yards out, with only the keeper to beat, wouldn't you? And you'd definitely prefer that to receiving the ball in a position no one has previously scored from, wouldn't you?

I'm just at a loss as to what's going on here. Please explain.

Previous poll results:
Friday Poll No.23 - What Do Scamp Readers Do For A Living?
Friday Poll No.22 - What Time Do You Leave Work?
Friday Poll No.21 - Does Juan Earn One Million Pounds A Year?
Friday Poll No.20 - How Much Do You Earn?
Friday Poll No.19 - What Do You Think Of Our Trade Rag?
Friday Poll No.18 - Should A Creative Look Creative?
Friday Poll No.17 - Ad Of The Year 2007
Friday Poll No.16 - Do Difficult People Do The Best Work?
Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?