A Certain Ratio were a band from Manchester,
and are tangentially related to this post


Let's assume you are lucky enough to be offered more than one job.

How do you know which agency is better?

Well, there are lots of factors that will be particular to you - whether you like the people, the agency's style of work, and its location, for example.

But the most important factor, by far, is Awards Per Head.

For reasons we all understand, and have discussed many times before on this blog, nothing will help your career more than awards.

Therefore, the best agency is the agency that wins the most awards per creative team.

Judging on the ratio is crucial. If you only look at overall number of awards, and not ratio of awards-to-Creatives, you could go wrong. For example, some might think AMV is a better career choice than Miles Calcraft Briginshaw Duffy, because AMV wins more awards - maybe 30 a year, to MCBD's 10. However, AMV has about 60 Creatives and MCBD only has 10. These are very rough figures, but as they show MCBD wins twice the Awards Per Head as AMV, it's still pretty conclusive.

I reckon Awards Per Head is how all Creatives rank agencies, albeit unconsciously.

So it can't do any harm to be consciously aware of it, when deciding where you want to work.


Previous Tips:

Working Outside London; What Would John Webster Do?; What Would Paul & Nigel Do?; The Hidden Flaw; How To Write Copy; Be Funny All The Way Through; How To Do Virals; How To Get A Pay Rise; Be Wary Of Punding; Challenge The Brief; Tell The Truth; Playing To Lose; How To Write Headlines; How To Do Direct; How To Do Radio; How To Do Press; How To Do TV; How To Do Digital; How To Do Posters; Look At Weird Shit; Presenting To The Client; Presenting To The Team; Presenting To The Creative Director; How To Deal With Rejection; Look Creative; Don't Be Afraid To Ask; Your Idea Has To Be 120%; Read Iain's Tips; Don't Behave; How To Discuss Ideas; Read Hugh's Tips; How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job; How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7); How To Get A Job In Advertising Part II - How To Put A Book Together; How To Get A Job In Advertising Part I - FAQ; Make Friends With Traffic; Get Reference; Don't Stop Too Soon; Be Very; Breaking Up; Working Well With Your Partner; Finding The Right Partner; How To Approach Agencies; Never-Seen-Before Footage; Dicketts' Finger; Two Blokes In The Pub; Play Family Fortunes; Should You Take A Bad Job?; Don't Overpolish

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