So this is what Nike ads are like today.

First off, it doesn’t own up to being an ad. (It hasn’t run on TV). And, it didn’t cost much to make, with the possibly massive exception of Kobe Bryant’s fee.



And this is the type of Nike ad I grew up with – Good vs Evil.



Production cost - enough to feed a small country for a year. Add in the media cost, and you could buy that country.

So have things got better, or worse? And for who?

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