There's a gloriously mental interview with Fred & Farid in this month's Archive.

For example, here is what they say about the music for their Orangina ad:

We tried thousands of tunes. We couldn't find the right one. We all went on a sex tourism trip to Tijuana to relax and we found this track in a social club.

I don't care what people say. Our industry needs more like Fred & Farid - they are showmen.

The magazine also publishes this new picture of the dynamic duo....


You may laugh. But they are rich, and don't even know who you are.

Previous Fred & Farid antics here and here.


Also in Archive, a new campaign for Howies, by Dye Holloway Murray.

I think it's absolutely mint.

(You may need to click to embiggen images)




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