Never be stuck on a brief again.

Simply ask yourself - WWDDD?

Here's the answer:

1) Pour large scotch
2) Smoke cigarette
3) Nap on office sofa
4) Pour large scotch
5) Smoke cigarette
6) Throw research report in bin
7) More scotch and cigarettes
8) Have sex with beautiful bohemian mistress

and DING!

Idea appears.

I think Don Draper is my new hero.

Oh, and here's a choice quote from last night's episode: "Account executives - they're all really good at something. But it's not advertising."

Mad Men continues, Sundays 10pm, BBC4