First of all, I'm pissed that Juan's used "Don't Stop Me Now" - I've got a car ad in my bottom drawer that only works with that track, so it will never get made now.

But let's face it, this is a very, very good ad.

The trucks are full of character, and there's a moment - when the flames shoot out and the song kicks in - when even a cynical old hack like me feels a tingle.

Sure, it's not quite as good as "Gorilla", but it's closer in standard than "Paint" was to "Balls".

Has any one Creative ever had such a run of success - bearing in mind that these ads are not just hits, they are mega-hits?

It's Juan's world, folks. The rest of us just live in it.