First Ogilvy canned Malc. Full story here. Comments on it here.

Now Rapier have removed an old friend and colleague of mine, Andrew Fraser.

In both cases, creative work will continue to be overseen by creative directors, but there will be no overall Executive Creative Director.

The rule of thumb is it takes three similar events to imply a trend, but I'm so worried, I'm calling this after two.

There's a head of office services and a head of catering, for fuck's sake, so what makes them think the creative department can sail rudderless? And let's not forget, the ECD will often be the leader of the whole agency.

Plus you need someone at the top who fights for good work. It's no coincidence that all the agencies that have gone bust, shrunk or merged in recent years were doing poor work, e.g. Bates, DMB&B, CDP.

Do you really think this could be the start of a trend?

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