Every industry has a trade magazine, and ours is no exception.

But what do you really think of the publication that - this week alone - has brought us such unforgettable headlines as:

"Six line up to pitch for N&P [that's the Norwich & Peterborough Building Society] media task"


"The Cello Group has rebranded its Response Communications divisions as the Tangible Group"

Do you find it's an essential read - eagerly devouring every page... even the media bits?

A thoroughly shoddy publication, not even fit for wiping your bottom on because the paper's too hard and shiny?

Or is the truth somewhere in the middle.

What do you think of it? The comment section is below; also you can vote in the poll, top right hand corner of your screen.