Freud Communications, a PR company, has won the advertising account for my favourite newspaper - the Independent. Full story here.

This kind of thing happens from time to time. After all, most advertising is shit - so naturally there are a lot of people out there who think they can do it better.

And maybe Freud can. They did recently take over a real ad agency (DFGW) which had done some great work back in the day, before falling on hard times.

But luckily for us, most 'non ad agencies' cock it up.

Look at this ad for Kickers, done by ODD - the 'creative arm' of Naked Communications (a media company).

I don't even get it. Do you?

(Other executions, equally incomprehensible, are on Brand Republic)