Apologies for the 'unscheduled outage' earlier, a problem with blogpoll caused people trying to access Scamp to end up at blogpoll. They have also lost the most recent poll.

Doesn't matter. The results had been stable for a while, revealing that 61% of non-digital creatives are looking forward to getting involved in digital, while 39% would rather not.

It may seem easy to write off the 39% as idiots, but that would be hasty. Remember, the question doesn't measure "what do you think is going to happen in the advertising business" it measures "what do you want to spend your working day doing."

I think I understand where those 39% are at. Imagine you were someone who loved horses, and you got a job driving a horse-and-cart. Then they invent the internal combustion engine, and you are now forced to drive a van.

Now, this isn't an exact analogy, because digital is not going to exterminate other media in the way that vans eliminated horses.

But it does show that maybe it isn't fair to lambast the horse-and-cart driver as a "dinosaur" who doesn't understand that "the goods delivery business has totally changed now."

He's just a guy who loves horses, and there's nothing wrong with that.

Previous poll results:
Friday Poll No.18 - Does It Help If You Look Creative?
Friday Poll No.17 - Ad Of The Year 2007
Friday Poll No.16 - Do Difficult People Do The Best Work?
Friday Poll No.15 - Who Is Responsible For Ineffectiveness?
Friday Poll No.14 - Your Personal Success Record
Friday Poll No.13 - Which Department Is The Most Insane?
Friday Poll No.12 - What Music Do You Listen To While Working?
Friday Poll No.11 - What Time Do You Get In?
Friday Poll No.10 - Who Drinks The Most?
Friday Poll No.9 - Press v Online
Friday Poll No.8 - Success Or Glory?
Friday Poll No.7 - Is Reading Blogs A Waste Of Time?
Friday Poll No.6 - Job Satisfaction
Friday Poll No.5 - Festive Greetings
Friday Poll No.4 - Ad Of The Year 2006
Friday Poll No.3 - What's Your Favourite Medium To Work In?
Friday Poll No.2 - Agency Of The Year
Friday Poll No.1 - Which Department Is The Most Overpaid?

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