Fred & Farid once did a fascinating interview with Campaign in which they claimed they lived in the same flat, saw the same films, and ate the same food, at the same time... which they considered essential to function as a true team.

I thought it was a load of old bollocks. And yet, a clever piece of image-building.

Now I wonder if it might be true after all.

Look at this - they have the same facebook page.


Is it useful for a creative team to be this close? Or is there such a thing as too close?

Read more Fred & Farid antics here

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