That's the message of Lynx's new website, which is full of tips and tools to help you do just that.

Here's one of the films they've got on there:

The work is by BBH so it wouldn't be very objective of me to big it up.

I will say though that it's definitely worth checking out.

The most interesting bit is maybe what they've done with Mobile. We all know that phones are a huge part of our lives now - especially for the young people - but no one's fully cracked how brands can exploit them.

But a downloadable application that turns your mobile into a 'Babe Detector'... it's probably a step backwards for civilisation, but may just be a step forward for Marketing.