Copywriter: Nick Kidney, Art director: Kevin Stark. (Click image if you need to enlarge)

Copywriter: Scamp, Art director: Scowling A.D.

Copywriter: Jane Atkinson, Art director: Matt Hazell

This is the first work I've creative directed, and I'm delighted with it.

It's been great fun, and I've learned a hell of a lot.

Mainly that Creatives are strange and wonderful creatures. Creative directing is a bit like lion taming - exhilarating stuff, but you must never back down, never show fear.