This is Jon Williams, formerly a digital creative director... who just got hired to be executive creative director of one of Britain's biggest above-the-line agencies. Full story here.

Okay, so it's only Grey.

Nevertheless, one has to ask, does this news not represent a massive threat to all above-the-line creatives, or perhaps more accurately, to all above-the-line creatives without digital expertise and experience?

Let's just say I believe it's no coincidence that this fellow shares his name with a certain composer called Jon Williams...

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