I forgot to put up one of my favourite ITV ideas.

This ad is appearing in newspapers:

Turn over, and on the other side of the page you see:

I didn't expect to get so much heat for our ITV work - I thought it was quite good. But there you go. That's life.

Too many criticisms to answer them all individually, but I will say this - ITV's advertising is going to kick C4 butt this year! For real.

Meanwhile, the funniest anecdote I have read in a while appears in Lunar's obituary of Phil Dusenberry.

Maybe that will make you all less snarly...