Loving this year's Christmas message from AKQA.

As we all know, Christmas is a time of festive cheer, gifts... and neon signs powered by gerbils.

'Cheese' and 'Biscuits', resident rodents at AKQA in London, are powering the agency's 2007 festive message - the neon sign lights up every time one of 'em takes to the wheel; live video streamed daily from 9:30 to 5:30 GMT.

The little blighters were having a nap when I visited, but I'll be back. They better get busy.