And you know what? The training is bloody good fun, and feels like it could be really useful.
Sadly, this is the first course I've had since a 1-day 'Writing for Radio' workshop in 1995. That's TWELVE YEARS ago.
Why do creatives get so little training? Is it because creativity is felt to be innate and therefore unteachable? Or do people worry we'll just throw bread rolls and not listen to what we're being told?
I suspect it's part of an ongoing conspiracy to not treat creatives like proper businesspeople. Maybe more on that another time.