Get Smashed by Sam Delaney is a book about the 'golden age' of British advertising, when creatives drove Ferraris, started drinking at about 11am, punched each other a lot and produced some of the most memorable TV ads of all time.
LunarBBDO reviews it here and is annoyed by the book's occasional faulty spelling.
I thought it was rather well written, but it annoyed me immensely, for different reasons -
They had a lot more fun in those days. Made a shitload more money than we do. And their job was so much easier.
"What's so special about your shirts?" asked Johnston. "You don't need to iron them," explained Raelbrook. With that, Johnston sat down at a piano and, beginning to play, sang seven words: "Raelbrook Toplin, the shirts you don't iron!" He repeated the slogan three times, then changed key and repeated the process. Raelbrook was thrilled: "That's what I want! Don't change anything!"
Eventually, they asked Peter Mayle to take over as creative director. "I decided to give it a go," he says. "It was exciting to have been elevated so quickly. I was only twenty-six, I was earning twice what the prime minister got paid and owned a house on Sloane Square."
"I'd get into the office between ten and eleven", Lovelock explains. "Then we'd soon head off to lunch, which was supposed to end at two thirty, but nobody ever did come back."
We also learn that Frank Lowe once worked as a carpet salesman in Manhattan, if Charles Saatchi saw a pair of shoes he liked he would buy several pairs in every single colour, and Tim Bell was so charming that 'dogs would cross the street to be kicked by him.'
All in all, a good light read, that makes you wish you were born about thirty years earlier.