Whenever I raise this topic, I seem to get a defensive reaction.

Along the lines of "no one gives a shit what you wear" or "that's a silly thing to care about."

But is it?

Dude, the name's Thor, I'm lead singer in this like totally retarded rock band

Hello, I'm an accountant. Need any help with your tax return?

In any job, what you wear is vital - it helps establish your credentials.

We of all people should know that, because we're experts at presenting brands in the best possible light. So why do we never think about how we're presenting ourselves?

And it's especially important in a business like advertising, because what we do is largely subjective. No one knows for sure if your idea is any good or not. The main thing that will convince them is you telling them it is great. And if you look creative - i.e. you just look like the kind of person who has good ideas - then that will make a difference.

Now, don't get me wrong, I'm not suggesting you go out and buy a 'uniform'. (Although if truth be told, there is one).

There's more than one way to look creative. Pick the one that's right for you.

'Writer' With A Capital W
Wear this kind of gear and no one will ever re-work your headlines. And they will automatically think the dialogue in your TV commercials is brilliant.

This look says "I know what's hot right now." How can an account team question your choice of track for a commercial, when you look like this?

Become unassailable on all matters relating to typography.

Okay, these are extreme examples, but I hope I'm making my point. Please don't think I'm being tongue-in-cheek here, because I'm not.

How you look does make a difference. Make it make a difference in your favour.

P.S. Yes I know it's Wednesday today, I was very tired last night

Tip No.24 - Don't Be Afraid To Ask
Tip No.23 - Your Idea Has To Be 120%
Tip No.22 - Read Iain's Tips
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish